I appreciate you. The sheer amount and quality of information and entertainment at my fingertips amazes me – and so much of it is free! Your resources are second to none and I value them dearly.
You know what else I value? My privacy. That’s why I use an app that stops sites tracking my browsing. This is not because I am against display advertising, it’s because I care about who knows where I have been.
Ghostery, AdBlock and apps like them let me keep track of my cookies, tags, web bugs, pixels and beacons. I can choose which of those to allow and which to block on each site. It’s my information and it’s my right to control it.
As a new media journalist and a data junkie, there is a conflict in my heart. I am acutely aware that news media has no revenue model without display advertising (and frankly, a very weak one with it); and the data nerd in me is excited by the tracking tools available. And several well-regarded advertising folks claim adblockers are “destroying the Internet”. But as a person, I pull rank. It’s my party and I’ll kick y’all out if I want to.
I know I’m using an ad blocker. You don’t need to tell me all the time. I know you think that by reminding me, I’ll feel bad enough to switch it off. I won’t, trust me. And no one I know will either.
The truth is, those of us who have ad blockers are actively engaged in our internet security. We know what we’re doing. And a nagging message – however well-intentioned – isn’t going to change our minds. It will just make us like you less.
Friend to the Internet