Are you part of the 10% of marketers who are not using content in your strategy? Or maybe you do have a content marketing strategy but it’s unwritten, weak, or reactive? Let these seven statistics convince you that you need to invest in a brave, multi-stage content strategy for your business.
66% of US consumers spend more with the brands they love.
47% of buyers viewed three to five pieces of content before engaging with a sales rep.
Average B2B companies spend 26% percent of their marketing budget on content. The most successful companies spend 40%.
74% of CMOs have little to no confidence they have the right technology in place to achieve their marketing goals. 😱
58% of pipeline stalls because sales representatives can’t find the right content at the right time.
77% of the most successful companies use content marketing based on the stage of the buyer’s journey.
Tweaks made to an onboarding campaign in just the first week increased early-stage retention from 60-75%, which flowed on to a 3% increase in long-term retention.
Main image by tanjila ahmed, Creative Commons.