7 Content Marketing Stats That Will Make You Change Your Strategy

A tattoo of a heart with the word brave. Photo by: tanjila ahmed, Creative Commons

Are you part of the 10% of marketers who are not using content in your strategy? Or maybe you do have a content marketing strategy but it’s unwritten, weak, or reactive? Let these seven statistics convince you that you need to invest in a brave, multi-stage content strategy for your business.

66% of US consumers spend more with the brands they love.

(Accenture press release, 2017)

47% of buyers viewed three to five pieces of content before engaging with a sales rep.

(Demand Gen Report, 2016)

Average B2B companies spend 26% percent of their marketing budget on content. The most successful companies spend 40%.

(Content Marketing Institute 2018 B2B Content Benchmarks)

74% of CMOs have little to no confidence they have the right technology in place to achieve their marketing goals. 😱

(The Neilsen CMO Report 2018)

58% of pipeline stalls because sales representatives can’t find the right content at the right time.

(Salesforce blog, 2016)

77% of the most successful companies use content marketing based on the stage of the buyer’s journey.

(Content Marketing Institute 2019 B2B and B2C reports)

Tweaks made to an onboarding campaign in just the first week increased early-stage retention from 60-75%, which flowed on to a 3% increase in long-term retention.

(Dan Wolchonok, Retention Experiments, 2015)

Does your content strategy need a booster shot? Get the resources you need or get in touch.

Main image by tanjila ahmed, Creative Commons.