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Author: Lyndal Frazier-Cairns

A saleswoman wears a mask in a presentation about her product in the pandemic.
Aug 08 2020

SaaS Startups Still Flying Blind in Pandemic

By Lyndal Frazier-Cairns

Downturns are when great shifts happen in market share. That means huge opportunities for companies that are placed – or can become so – to reap the rewards.

A woman covers her eyes to illustrate how difficult it is to make decisions.
May 25 2020

Business in Crisis? Do the Next Right Thing.

By Lyndal Frazier-Cairns

When you’re in crisis and you can’t make long-term plans, experts say the best thing you can do for your business is to take it one step at a time and do the next right thing.

A leader is shown to illustrate a blog about COVID-19 brand marketing.
Apr 15 2020

Brand Leadership in a Pandemic

By Lyndal Frazier-Cairns

Thinking about shuttering your marketing program during the pandemic to see what happens? Your customers are watching and they need you to lead.

An antique skeleton key is shown to demonstrate the ease of the organic traffic to email nurture marketing strategy.
Apr 08 2020

Getting Started with Three-Step Organic Traffic Conversion

By Lyndal Frazier-Cairns

There are a multitude of ways customers can engage with your business but the more time you spend in digital marketing strategy, the more one path keeps coming up.

a woman with a ribbon demonstrates how SEO-friendly pillar pages work
Mar 31 2020

Getting Started with SEO-Friendly Cluster Pages

By Lyndal Frazier-Cairns

Writing authoritative content and organizing it sensibly is the top strategy for search engine optimization – or SEO. Developing a cluster page strategy is vital to remaining competitive for the keywords your customers use when searching for what you do.

A person knitting.
Mar 27 2020

Getting Started with Email Nurture Campaigns

By Lyndal Frazier-Cairns

Email nurture campaigns are effective ways to move casually interested prospects to customers. We look at what email nurture campaigns are, what they do, and how you can make one work for your business.

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