Following are some strategy notes, resources and tools for the participants of the Nonprofit Technology Network’s data-driven social media strategy webinar in September, 2014.

Thank you to NTEN for the opportunity to present.

Notes from the NTEN social media data webinar.

Notes from the NTEN social media data webinar.

Setting your goals

Tracking tools

Planning to innovate

Reporting

Your questions

Does gmail block Bit.ly links and categorize your emails as spam?
It did for a while but no longer does, according to MailChimp. My contact, an expert in email SEO, says there’s no evidence to suggest it’s still true.

Does anyone use Nation Builder as a CRM? What has been your experience?
Here’s Idealware’s advice, but CMSwire also wrote about Nation Builder. Nation Builder’s Organizing Director Emily Schwartz is actually part of the NTEN community – she might have some insights for you too.