How to set social media goals

Success in social media is dependent on appropriate goal-setting, quality analytics and good community management. In my experience, strategy is key.

Set your goals

• Identify what you already do well and extend that practice online.
• Liaise with management and communications professionals to determine what you want to achieve.
• Plan ahead of time how you’ll know it’s working.

Analytics

• Keep your eye on the prize – know what you’re looking for.
• Don’t get dazzled or befuddled by pretty tools.
• Use the data to find out what works and do more of it.

Community management

• Have a good policy foundation and be open about it with your community.
• Engage people in your work – ask them what they want.
• Good quality content is key.

For success stories, see: Lyndal Cairns’ social media portfolio.