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Tag: brand strategy

A leader is shown to illustrate a blog about COVID-19 brand marketing.
Apr 15 2020

Brand Leadership in a Pandemic

By Lyndal Frazier-Cairns

Thinking about shuttering your marketing program during the pandemic to see what happens? Your customers are watching and they need you to lead.

Jun 24 2016

Progressive Government has a Big, Fat Branding Problem

By Lyndal Frazier-Cairns

We need to accept that a lean government isn’t a healthy one. What can we learn from the body shaming fight?

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