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Tag: coronavirus

A leader is shown to illustrate a blog about COVID-19 brand marketing.
Apr 15 2020

Brand Leadership in a Pandemic

By Lyndal Frazier-Cairns

Thinking about shuttering your marketing program during the pandemic to see what happens? Your customers are watching and they need you to lead.

A man sits in an empty theater, illustrative of event closures from the COVID-19 pandemic.
Mar 16 2020

Event Canceled? Pivot Your Marketing to Content.

By Lyndal Frazier-Cairns

With in-person meetings, conferences, and other events nixed for the immediate future, online is the only way your customers are going to find you. That means that you need to double down on your content strategy. Here’s how you can do that.

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