Let these seven statistics convince you that you need to invest in a brave, multi-stage content strategy for your business.
Tag: marketing
Progressive Government has a Big, Fat Branding Problem
We need to accept that a lean government isn’t a healthy one. What can we learn from the body shaming fight?
The Gold Mine of Ideas that Marketers are Ignoring
Great marketing campaigns show that you acknowledge and build on what your community is saying. Are you even listening?
The Lasting Impact of Ephemeral Media
So we know newspapers and music can have impact that far outlasts their physicality but are there ways in which the short-term nature of media is actually a benefit?
Single Tight Female – Why Some Demographic Groups Don’t Give to Charity
On the prized-possessions shelf in the home I share with my husband is a copy of the San Francisco Public… Read more Single Tight Female – Why Some Demographic Groups Don’t Give to Charity
How a New Facebook Feature Can Help Nonprofits Engage Clients, Activate Members
This is an interesting turn of events. Many justice and privacy nonprofits spoke out against the evils of Facebook Messenger… Read more How a New Facebook Feature Can Help Nonprofits Engage Clients, Activate Members
A Deep Dive into Your Twitter Followers and Their zinfluence
So you’re amassing a good following on Twitter and you know from experience which of your followers tend to retweet… Read more A Deep Dive into Your Twitter Followers and Their zinfluence
This Cool Tool Will Plot Your Instagram Influence
So you are pretty sure your account is the coolest one on Instagram. People heart your posts and your notifications… Read more This Cool Tool Will Plot Your Instagram Influence
Should my nonprofit break up with Facebook?
In December, we showed you why your Facebook page was suddenly eating it and gave some tips for engagement. It’s time to… Read more Should my nonprofit break up with Facebook?
Why bad Yelp reviews matter to your business
Let’s say you’re running a small soup kitchen in Manhattan. Today, you have to receive and catalog new stock, cook… Read more Why bad Yelp reviews matter to your business