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No Pants Consulting

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Tag: sales

A saleswoman wears a mask in a presentation about her product in the pandemic.
Aug 08 2020

SaaS Startups Still Flying Blind in Pandemic

By Lyndal Frazier-Cairns

Downturns are when great shifts happen in market share. That means huge opportunities for companies that are placed – or can become so – to reap the rewards.

A person knitting.
Mar 27 2020

Getting Started with Email Nurture Campaigns

By Lyndal Frazier-Cairns

Email nurture campaigns are effective ways to move casually interested prospects to customers. We look at what email nurture campaigns are, what they do, and how you can make one work for your business.

Nov 07 2017

What is a Subscriber Worth? (Really.)

By Lyndal Frazier-Cairns

Follow this equation to find out what an email subscriber is really worth to your business, and use that information to make smart decisions about recruiting more of them.

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