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No Pants Consulting

Content Marketing for Technology and Training

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Tag: small business

A woman covers her eyes to illustrate how difficult it is to make decisions.
May 25 2020

Business in Crisis? Do the Next Right Thing.

By Lyndal Frazier-Cairns

When you’re in crisis and you can’t make long-term plans, experts say the best thing you can do for your business is to take it one step at a time and do the next right thing.

A man sits in an empty theater, illustrative of event closures from the COVID-19 pandemic.
Mar 16 2020

Event Canceled? Pivot Your Marketing to Content.

By Lyndal Frazier-Cairns

With in-person meetings, conferences, and other events nixed for the immediate future, online is the only way your customers are going to find you. That means that you need to double down on your content strategy. Here’s how you can do that.

Aug 19 2019

How to Find Your Content Voice

By Lyndal Frazier-Cairns

It’s natural for the founder or key staff to start the company blog in their voice but at some point, your blog has to grow up and build a voice of its own. Here’s how we do it.

Nov 07 2017

What is a Subscriber Worth? (Really.)

By Lyndal Frazier-Cairns

Follow this equation to find out what an email subscriber is really worth to your business, and use that information to make smart decisions about recruiting more of them.

Bee searching for nectar. Image: CC, Paul van de Velde
Jul 09 2017

Recruiting? You’re Doing it Wrong.

By Lyndal Frazier-Cairns

We live in a capitalist economy and that means people work for money. We managers know that, we are doing it ourselves. And yet, we feel entitled to mess with people’s lives every time we have a new job opening? Bullshit.

Dec 20 2013

Why bad Yelp reviews matter to your business

By Lyndal Frazier-Cairns

Yes, you’re busy. But marketing experts say you can’t afford to ignore social media. This is why.

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