With in-person meetings, conferences, and other events nixed for the immediate future, online is the only way your customers are going to find you. That means that you need to double down on your content strategy. Here’s how you can do that.
It’s natural for the founder or key staff to start the company blog in their voice but at some point, your blog has to grow up and build a voice of its own. Here’s how we do it.
Follow this equation to find out what an email subscriber is really worth to your business, and use that information to make smart decisions about recruiting more of them.
We live in a capitalist economy and that means people work for money. We managers know that, we are doing it ourselves. And yet, we feel entitled to mess with people’s lives every time we have a new job opening? Bullshit.
Yes, you’re busy. But marketing experts say you can’t afford to ignore social media. This is why.