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Lyndal Cairns

Lyndal Cairns

Content Marketing for Technology and Training

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Tag: social media strategy

May 04 2019

Pave the Road Back with Retargeting

By Lyndal Cairns

Frustrated by a poor conversion rate? Try retargeting to make a path back for your clients.

Apr 08 2016

How a New Facebook Feature Can Help Nonprofits Engage Clients, Activate Members

By Lyndal Cairns

New Facebook Messenger capabilities are a godsend for activists – but at what cost?

Jun 27 2014

A Deep Dive into Your Twitter Followers and Their zinfluence

By Lyndal Cairns

So you’re amassing a good following on Twitter and you know from experience which of your followers tend to retweet and interact with you. But how much do you really know about your Twitter followers?

Jun 27 2014

This Cool Tool Will Plot Your Instagram Influence

By Lyndal Cairns

So you are pretty sure your account is the coolest one on Instagram. People heart your posts and your notifications feed shows new followers. How do you really know how you’re doing?

Apr 13 2014

Should my nonprofit break up with Facebook?

By Lyndal Cairns

In December, we showed you why your Facebook page was suddenly eating it and gave some tips for engagement. It’s time to revisit the issue, with the benefit of a few more months of testing.

Feb 06 2014

Mr Laythorpe’s epic lesson about Twitter nails it

By Lyndal Cairns

Much has been said about the impact of social media on our children but in the main, it has been directed at parents. Mr Laythorpe’s tweet shows the power of engaging students.

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