Lyndal has been instrumental in building Edify's voice and the voice of our product, eddy. I cannot say enough how happy I am to have met her because she has completely transformed the way we talk about our product and how the product talks, too! She is not only reliable and timely, she brings solutions to problems you didn't even know you had.

Why being first rules

What is first-mover advantage for software companies and how does it help your marketing?

How to own your mistakes, gracefully

There’s no secret sauce to owning your mistakes in a corporate setting. The main thing is to step up, show up, and do what you can to help your company learn.